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Show brand love, british Columbia tourism company Sea To Sky Gondola asked users to post a photo showing why they wanted an annual pass to the Sea to Sky Gondola with the hashtag #AnnualPassesAreBack.
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Whats an offer that would excite and entertain them?A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or giveaway.Having people with millions of followers on Instagram promote your contest is a great way to market.Unlike a Facebook post, youll need to pick and choose what you want to say because youre only limited to 140 characters.Theres a lot of information out there on this topic, so weve put together a Gleam specific guide with over 40 tips to help you run better Instagram contests.You also appeal to the fans of whoever signed the product (bonus points for getting them to promote the campaign for you).Cons : Instagram doesnt offer a native way to repost images, so it is actually quite difficult for users to enter this type of campaign.The email should be friendly and personal.You should be aiming to align your goals with how you think your audience might react to the campaign.After the Instagram Contest is Over How to Pick a Winner For most contests you should pick a random winner.You want to make sure that the hashtag you use does not direct participants to irrelevant or negative content.Partner With Other Brands Partnering with other brands can be a fantastic way to increase your prize pool and reach.