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"The key here is to get excitement about our brand to all of our partners Dave Fleming, Dr Pepper's director-brand marketing, said, referring to retailers and bottlers.
Please look carefully at all my pictures because they are my best descrip.Credit: Marvel Enterprises As with any summer tentpole, is all the promotional fuss worth it for what is sure to be a mammoth box-office hit - if not what many Hollywood execs believe will be the highest-grossing film of the year - based on fan.Fleming told Ad Age that "Iron Man 2" represents the brand's first big movie partnership since 2008's "Indiana Jones the Crystal Skull." Even the movie's director, Jon Favreau, got with the program, posting pictures of the cans on his Twitter feed.Land O' Frost lunchmeats are back with a major two-and-a-half month push that will feature "Iron Man" sweepstakes, TV ads, print placement in major titles such as Family Circle and Ladies Home Journal and an in-store blitz that includes 10 million Land O' Frost packages.Other Soda Advertising Memorabila, make an Offer, showing slide current_slide of total_slides - Make an Offer."Tony Stark is this likable fun human character who doesn't take himself overly serious but takes his work very seriously.One executive familiar with the film's marketing told Ad Age that having the familiarity of the "Iron Man" story and Tony Stark franchise gave Marvel more license to team up with brands for like-minded campaigns that spoke to the film's quirkiness.Pepper Cronstroms Picnic Cooler from the 1950's.Oracle, the software company made an iPad-induced splash earlier this month when a series of outdoor and print ads showcased a screenshot of an "Iron Man"-themed Oracle ad as part of The Wall Street Journal's iPad app.Wir verwenden Cookies, um Inhalte zu personalisieren, Werbeanzeigen maßzuschneidern und zu messen sowie die Sicherheit unserer Nutzer zu erhöhen.The hinges work smoothly and the drain brass cap off and on easy.All Listings, sponsored Listings, showing slide current_slide of total_slides - Sponsored Listings.For 2008's "The Dark Knight." The peanut-butter tory burch outlet chicago cup is sponsoring a sweepstakes offering fans a chance to win a walk-on role in an upcoming Marvel movie, and is using "Iron Man 2"-branded packaging in the.S.Buy It Now 57 watching, view Details, runs and cools great.Burger King's North America chief marketing officer, Michael Kappitt, told Ad Age he wasn't concerned about the company's role being lost in the marketing mix.Since using the first film as a launch vehicle for the R8 sports car, Audi has publicly pointed to the movie tie-in as a direct contributor to the vehicle's success.LOS angeles (m) - Paramount and Marvel Entertainment's "Iron Man 2" doesn't hit theaters until May 7, but a promotional blitz that kicked off earlier this month has been keeping the summer blockbuster top-of-mind among consumers at virtually every imaginable touchpoint.Up for auction is a two page front and back 1970s Advertising Trade Brochue showing numerous styles of Dr Pepper Coolers available from S S Products Manufacturers.
Blue-chip marketers such as Burger King and Dr Pepper as well as smaller brands like Royal Purple motor oil are attached to a marketing bonanza valued at more than 100 million in media buys, retail tie-ins and giveaways.